Leasing News Advisory Board Member Biography
Armon Mills, Publisher
Armon Mills joined the Leasing News Advisory Board on February 5, 2004. In reality, he was quite instrumental and was the first to give Kit Menkin advice to incorporate, trade mark, and develop what were originally e-mails about what was happening in the equipment leasing industry sent to friends. Kit served on all Armon’s advisory boards; is a personal friend of he and his family. He and Armon often had lunch together often when Armon was located in San Jose, California. They also both served on community non-profit organizations as officers, including chairmen and presidents, working on projects together. Armon has been a mentor to several publishers, many of them across the nation, running the various Business Journals and other media.
One of the first pieces of advice he gave also applies to all industries, not just the news media. He said to not react to your competition. What he meant was yes; keep track of your competition, but concern your operation with your goal and mission. Keep records, statistics, and most of all, don’t try to copy what your competition does or even do the opposite. Don’t react. Don’t let your competition
run your publication. Make a plan, set your goals, and listen to your readers (customers) a lot more than whatever your competition is doing or not doing. Don’t be different, just to be different. As important, don’t be the same, trying to do the “same” better
than your competitor.
You know, it is common sense, that many of us know, but don’t exercise. Be yourself. Often that is very difficult to do. What Armon Mills told me: Don’t let your competition run your company. Do the best you can do, not what your competitor tells you must do.
Armon Mills
President & Publisher
San Diego Business Journal
4909 Murphy Canyon Rd., Suite 200
San Diego, CA 92123
Direct Line: 858.277.6795
AMills@sdbj.com
www.sdbj.com
In April of 2004, Armon Mills joined The San Diego Business Journal as President and Publisher of the award winning weekly.
Armon began his career in public accounting, earning his CPA certificate in 1967. He went on to work in public accounting at Fox & Company for 20 years. Armon knows the the world of business publishing well, changing his career path and signing on as President and COO of American City Business Journals, Inc. Armon has served as Publisher of the Business Journal in Phoenix, Arizona, the San Jose Silicon Valley Business Journal and Silicon Valley Biz Ink.
Armon has been active in many community organizations, including the Board of Directors of the San Jose/Silicon Valley Chamber of Commerce, San Jose Convention and Visitors Bureau, Boy Scouts of America, YMCA, Salvation Army and the Silicon Valley Chapter of the Commonwealth Club of California. He was also an active member of the San Jose Rotary Club.
Armon is continuing his strong commitment to the community here in San Diego. He is a member of the Rotary Club #33, and has accepted positions on the Board of Directors of Junior Achievement, the Salvation Army, the YMCA and is currently a member of the Finance Committee of the San Diego Convention and Visitors Bureau, the Pacific Life Holiday Bowl Committee, and most recently joined the board of the United Way of San Diego.
Recent Awards Include:
Media Advocate of the Year -1997
U.S. Small Business Administration San Francisco District
Silver Hope Award - 1997
National Multiple Sclerosis Society
Distinguished Citizen Award - 1998
Santa Clara County Council of Boy Scouts of America
Leadership Excellent Award – 1998
San Jose/Silicon Valley Chamber of Commerce
Silver Beaver Award - 2001
Santa Clara County Council of Boy Scouts of America
Southwestern College – Winfield, Kansas
Business Hall of Fame - 2002 |
[Leasing News Advisory Board]
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