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Press Releases and First Guardian

by Christopher Menkin, editor

Our "colleagues" including ELTnews, ELAonline, Lessors.com, Monitor Daily, and others such as Google, Yahoo, to name a few, again print “news” from First Guardian Financial. It appears the press releases are rarely "investigated;" maybe it is an automated process.

Leasing News on May 22, 2006, questioned: “Who is First Guardian Financial?”

The stock exchange listing shows stock at:” 0.0072 - 0.0084”
http://finance.yahoo.com/q?s=fgfc.pk&d=t

Yahoo Finance Summary shows “2 employees located in Brooklyn, NY.”
http://finance.yahoo.com/q/pr?s=FGFC.PK

Several telephone calls on Thursday to the "investor number" were obviously to an answering service. Each time, they informed us: "I don't think they are in today. We have gotten several calls, but they don't answer. "We called three times, thinking a time difference may find them in, but basically were told the same thing: “They were not in today.” One time the operator said, “ I don't think they are in very much...” and didn't even ask for our telephone number or to put us in “voice mail.”

Leasing News tries to ask questions or looks into press releases before printing them, as we remember many who looked like they had a big operation, but did not. Remember Sean Wheeler and 1Lease, who worked the leasing association conferences as well as faxes and telephone calls to brokers that he was a "funder," and then all the others, searching for "turned down deals," or "we do story credits," or "We know what we are doing and the others don't."

Not that we think First Guardian is in that category, heavens no!, but they have not returned telephone calls nor proven that they really are "funders" and not brokers pretending to be "funders." Leasing News certainly welcomes a comment from them, particularly an interview regarding the press releases they are sending out.

In the meantime, you can bet Leasing News looks at the validation of all press releases and often refuses to print those that are out right “advertisements” or “a waste of your time.”

For readers who want to see the First Guardian press release, we won't print it, but you can go here to read it:

http://leasingnews.org/PDF/FGF_%20Establishes_Leasing.pdf

For readers who want to learn more about the reference to 1Lease, please go here:

http://www.leasingnews.org/Conscious-Top%20Stories/sean_wheeler.htm