“Sonny” Monosson Tells All---New Book

The legendary venture/high risk/leasing innovator Adolp F. “Sonny” Monosson tells all in his book “ Turning Problems in Profit.” His business memoirs on his truly legendary impact in the used computer and leasing and financing industry marketplace is now available for $19.95 plus shipping and handling.

In 1979, Sonny Monosson gained national attention when he nearly went to jail for wearing a sandwich board sign to sell used computer equipment outside a computer conference in Atlantic City. It was the start of another business for Monosson, whose adventures spanned nearly eight decades.

As an entrepreneur, Sonny Monosson considered starting new companies to be a hobby, and over the course of his career, founded seventeen in all. He started his first company, Berkeley Finance Corp., in 1956 after receiving a degree in Electrical Engineering from MIT (1948) and an MBA from the Harvard Graduate Business School (1950).

After starting another commercial finance company, Boston Financial & Equity Corporation in 1968, Sonny Monosson saw the possibilities and created a market for used computers with the launching of America Used Computer Corporation in 1969. He leveraged that experience as a columnist for Digital News in the 1980s and wrote and published a newsletter, Monosson on DEC, read by observers and insiders at Digital Equipment Corporation.

"Turning Problems into Profit" includes an insider's account of the legendary rivalry between DEC and IBM. The book also features recollections and anecdotes of prominent leaders in the Boston business community, from the 1974's to the present. You'll take away life lessons from an innovative thinker whose views and adventures will open your eyes to possibilities you never considered.

All proceeds (less shipping and handling) to be donated to the Monosson Prize for Entrepreneurship Mentoring, established at MIT in 2005.

For more information contact: debbie@bfec.com or send check for $19.95 plus $1.00 Massachusetts per copy plus $3.50 for shipping and handling to Boston Financial, 1260 Boylston Street, Boston, Mass. 02215 (Please make check out to: Boston Financial & Equity Corporation.)